The Spark Model™ transforms how startups, sales teams, and investors prepare for high-stakes conversations.
At the center is SparkSim™ — a high-fidelity simulation platform powered by our proprietary Behavioral Simulation Architecture™.
SparkSim helps founders, reps, and operators diagnose GTM misalignment, sharpen message delivery, and build belief that actually transmits — before they ever hit the field.
It’s not training. It’s calibration. And it works.
“I’m honestly in love with it. It’s been a crutch for me—in the best way. It’s helped me understand how to sell against competitors, partner with clients, and most intriguingly, it uses emotion—it knows when to push and when to back off.”
“The pressure and skepticism felt real, like what actual customers ask me. I’ve used other tools, but nothing struck me as fake here. Honestly, this ran better than the Second Nature AI roleplays we used in class.”
“What Doug’s building with SimAudit is a force multiplier for resource-constrained investors. It’s not just time-saving — it’s a precision filter for GTM clarity. Every VC I know is drowning in decks. This tool could cut the noise and surface the real signal.”
“Love your sales tools — very detailed and helpful. It guided me through different scenarios while making sure I actually understood the concepts. I actually learned."