Fractional sales onboarding and enablement for Seed–Series A cybersecurity and AI companies scaling beyond founder-led sales
Fractional sales onboarding and enablement for Seed–Series A cybersecurity and AI companies scaling beyond founder-led sales
Vision
Can a rep clearly explain who this is for, what problem matters now, and why it wins — without the founder in the room?
Product
Can the product be framed in the buyer’s world (risk, urgency, impact), not as features or architecture?
Skills
Can reps run discovery, handle pushback, and explain value under pressure — not just repeat slides?
Process
Is the sales motion aligned to how buyers actually decide, or just how the CRM is labeled?
Tools
Do tools support execution — or are they compensating for confusion upstream?
You stop getting pulled into deals you thought you’d already handed off.
Not because you stepped back — but because reps no longer need rescuing.
Deals stop “feeling good” all the way through the quarter and then dying late.
Weak signals show up earlier, when they’re still cheap to fix.
Sales calls stop sounding wildly different depending on who’s running them.
The buyer, the problem, and the reason to move forward don’t drift rep to rep.
Not a script, but an order: understand the problem before pitching a solution, establish relevance before asking for commitment, surface risk before pushing next steps.
They don’t get rushed. They don’t get over-educated.
They get relevance first, clarity second, and pressure only when it’s earned.
This work is best suited for teams scaling beyond founder-led sales who take execution discipline seriously.
I’m a B2B sales and go-to-market leader with over 20 years of experience in complex cybersecurity and enterprise technology environments.
I’ve built and run global sales onboarding and enablement systems for high-growth teams — including supporting 200+ AEs, BDRs, and channel reps — and have seen where sales execution breaks as companies scale beyond founder-led sales.
I created The Spark Method to fix those failure patterns early: slow ramp, inconsistent execution, and late-stage deal surprises.
I also built SparkSim™ — a sales simulation product used during onboarding to pressure-test real buyer conversations before revenue is on the line. Teams can continue using SparkSim after the engagement if it continues to add value for them.
This work is focused, hands-on, and designed to leave teams stronger — with or without me.